Unrecorded 18th-century engraved trade card of a Parisian goldsmith.

[Trade card] / [Paris] / [Goldsmith]. Au Prince de Condé / Rue Comtesse dArtois a côté de / la rue de la grande Truanderie / l’on achete les galons dor et dar / gent brules et non brules / a juste prix. A Paris: Gravé par Ferand rue de la grande Truanderie, [18th century]. [8.7 x 5.8 cm], [1] f. engraving. Trimmed on platemark at top edge, minor toning and spotting. 
 
Unrecorded 18th-century engraved trade card of a Parisian goldsmith advertising ribbons, braids and stripes (‘galons’) made of silver and gold threads, items appropriate for both civilian dress and military uniforms. Curiously, this ‘business card’ does not mention the goldsmith by name, identifying him only by the sign above his shop (‘Au Prince de Condé’) and the streets where the shop was located (‘Rue Comtesse dArtois a côté de la rue de la grande Truanderie’), near the marketplace of Les Halles and the church of Saint-Eustache. Secondary sources identify this goldsmith as a certain Pitron, who operated at that address during the third quarter of the 18th century (C. Lefeuve, p. 125 and the Almanach Dauphin of 1776). The specificity of this trade card and its modest size perhaps suggest a targeted audience (military officers?, tailors?) whose goldsmith needs extended only to the specialized ‘galons’ offered by Pitoron.
 
 
Not located in OCLC or KVK.
 
*C. Lefeuve, Les anciennes maisons de Paris sous Napoléon III, vol. 5, p. 125.